(Tolybayeva)
____________________________
Based in Christchurch, New Zealand. 6+ years of work experience as a journalist, editor and digital marketing specialist. Native Russian speaker, fluent in English. Can also speak basic Kazakh and Korean.
February, 2019 - Customer Service Manager
August, 2019 - Marketing Strategist
- Communication with customers, work with the inquiries, assistance with choosing of an appropriate study options in New Zealand, consultancy
- Development of marketing strategy for the company growth, management of Instagram account, promotion of the company, event management, advertising, presentation creation, webinar organizing.
- Got a new bigger role within the first half a year of working with the company: in August, 2019
Digital Marketing Manager
- Management of social media accounts in Instagram and Facebook, online and offline advertising, content creating, communication with the customers
- Accounts grew for more than 3K followers,
engagement rate increased by 25%
October, 2016 - May, 2017 - Editor of the news website
May, 2017 - January, 2018 - Head of the SMM and video department
January, 2018 - August,2018 - Creative Expert and Native Advertising Editor
- Articles writing, interviews, commercial articles writing
- Management of all social media accounts of the company, target advertising, team management, reporting, content and digital strategy creation, content creation, analytics
- Full implementation of special media projects, commercial proposals creation, communication with clients and partners, reporting, analytics
- Was promoted three times while working in the company: first in May, 2017 and second in January, 2018
- Launched one of top-3 most viewed videos on NUR.KZ Facebook (997K views), decreased the price of paid followers to 7 cents, video advertising campaign was displayed in the biggest cinema chain in Kazakhstan, created 4 big media projects for the administration of the president of Kazakhstan.
September, 2015 - October, 2016 - Editor and Project Manager of the magazine "Real Business of Kazakhstan"
- Articles writing, interviews, commercial articles
writing
- Full management of the magazine: from content
creation to manufacturing and advertising, team
management, reporting, financial and marketing
control, communication with partners, experts,
advertisers and customers.
- Was promoted to the position of an editor in June,
2015, fully transformed the design of the magazine,
launched mobile application with the interactive
version of the magazine, increased social media
presence and attracted new partners.
- Officially YouTube certified: Channel development and Content Strategy;
- Longreads and landing pages' building: Tilda;
- Video editing: Adobe Premier Pro, iMovie;
- Photo editing: Adobe Photoshop, Canva;
- Text editing, marketing and content strategy development, special and commercial projects' management
English language teacher
Invited lecturer for the discipline "Basics of Internet Journalism and SMM"
Language of teaching: English
Intern in PR department
- Promotion of the "KASE Open Day" in social media (2013, 2014). - Event organization and live streaming from the venue
Promoter
- Promotion of different types of products and communication with customers
- PR-forum, 2014: As a member of promotion team;
- UK Education Exhibition, 2015 and 2016: As a facilitator and translator;
- Project "50+": Taught basic computer literacy to elderly people;
- Charity organisation "Union": As a participant of charity fair "Sweet Fair".
02040199498
